A specific item that is bundled in with related variants to form one distinguishable product is known as a product variant. Product variants have unique identifiers, such as price, and every variant is based on the same product definition.
Product variations were created as a way to improve the customer experience, by making it easier for customers to search for and compare products that vary slightly from one another. Not only do variations improve the customer experience, if done correctly, they can increase sales, as well.
SEE: ADDING VARIANTS
SEE: EDITING VARIANTS
SEE: VARIANT MEDIA EXTENSION (ONLY AVAILABLE FOR ADVANCED AND EXPERT PACKAGES)