Everyone seems to love gift cards, especially consumers. Gift cards offer seamless convenience to givers. Gift cards recipients are empowered with choice and armed with an easy payment method.
Although gift cards are often set to a specific amount, many customers will end up spending more. The gift card encourages customers to enter the store and browse products.
Once they’ve started shopping, it is likely that they’ll end up finding a product that costs slightly more than the gift card’s value. Paying only a fraction of the price is still better than paying in full, and your customer will leave satisfied WHILST boosting your sales.
SEE: MANAGING GIFT CARDS